Every year, the rental market fluctuates during the holiday season. Families leave for vacations, students return home, and many people delay their move until after the New Year.
For landlords and property managers, this often means more vacant units, resulting in lower occupancy. However, at the same time, this period also brings opportunity since many renters relocate during the holidays, either for new jobs, or return for a new school term, or maybe some family reasons, and they are often ready to sign quickly.
Even in a cold rental market, a property that feels modern, comfortable, and well cared for can easily stand out. This guide outlines five practical upgrades you can make to attract renters during the holidays while also increasing your property’s long-term value. Each section covers estimated costs, benefits, potential drawbacks, and simple ways to put each idea into action while keeping return on investment in mind.
Quick Comparison: Top 5 Holiday Season Property Upgrades
Upgrade Category | Why Tenants Love It | Landlord ROI Benefit |
Saves money on utilities, adds convenience and security | Higher perceived value, easier to market | |
Cozy Comfort Features | Creates a warm, inviting living space | Differentiates listing, justifies premium rent |
Kitchen and Bathroom Upgrades | Modern, functional spaces for hosting and everyday use | Highest long-term ROI on rental properties |
Flooring and Paint Refresh | Fresh, clean look that feels move-in ready | Fast turnaround and low cost relative to impact |
Curb Appeal Enhancements | Safer, more welcoming arrival experience | Better curb appeal improves listing performance |
Upgrade to Smart Home and Energy-Efficient Features
People tend to spend more time indoors during the colder months, which naturally increases energy consumption. Renters today are more aware of their utility costs and often look for homes that help them save on monthly expenses. Energy-efficient and smart home upgrades appeal to both practicality and comfort, making it one of the most desirable features during the winter season.
Common Improvements
- Smart thermostats allow renters to adjust heating schedules, control temperature remotely, and reduce energy usage, lowering monthly power bills.
- Smart locks and keyless entry systems give tenants secure, flexible access and make guest entry easier. They also save landlords time and money by eliminating the need to rekey after every tenant.
- LED lighting uses less energy, provides warmer and brighter tones, and lasts longer—ideal for creating inviting indoor spaces during cold winter days.
- Energy Star–rated appliances cut energy costs, are highly reliable, and show that the property supports modern, eco-friendly living standards.
Benefits and Costs
Upgrade | Average Cost | Tenant Benefits | Landlord Benefits |
Smart thermostat | $150–$300 (installed) | Lower energy bills and more control | Adds tech appeal and efficiency value |
Smart lock | $120–$250 per unit | Improved security and convenience | Easier turnover management |
LED lighting | $5–$10 per bulb | Brighter, cozier lighting | Lower long-term maintenance costs |
Energy-efficient appliances | $500–$1,500 each | Reduced energy bills | Justifies higher rental pricing |
Pros and Cons
Pros:
- Strong appeal to younger, tech-oriented renters
- Immediate utility savings for tenants
- Adds convenience and modern comfort
- Helps listings stand out in competitive markets
Cons:
- Requires upfront investment for installation
- Some devices may need Wi-Fi access or tenant setup.
- Smart systems occasionally need software updates.
- Tenants may require a brief learning curve
Implementation tips
- Start with easy wins like LED lighting and a smart thermostat.
- Provide a simple tenant guide on how to use new devices.
- Highlight these features in your listing with phrases like “energy-efficient upgrades” or “modern smart home convenience.”
Create Cozy Comfort with Winter-Friendly Features
During the holiday season, tenants often tour homes on dark, chilly evenings. A warm, inviting property stands out and helps them imagine celebrating or relaxing inside. The right upgrades can turn a simple walkthrough into a lasting impression.
Upgrades for Comfort
- Fireplaces: An electric fireplace instantly adds warmth and serves as a focal point for the living room. It helps potential tenants imagine cozy evenings with family or friends and gives the space an upscale touch without the maintenance or safety concerns of a wood-burning fire.
- Heated bathroom floors: This upgrade is easy to notice and highly appreciated. Stepping onto a warm floor on a cold morning leaves a strong impression and sets your property apart from others that have only standard finishes.
- Soft, warm lighting: Replace harsh, bright lights with soft, ambient tones that make each room feel welcoming. Warm exterior lighting also photographs beautifully, which enhances your online listings during the darker winter months.
- Seasonal staging: Adding textured rugs, cozy blankets, decorative pillows, or a simple wreath can make a space feel warm and festive without going overboard. Thoughtful staging helps tenants envision spending the holidays there while keeping the décor neutral enough to appeal to a broad range of renters.
Costs and Benefits
Upgrade | Estimated Cost | Tenant Benefits | Landlord Benefits |
Electric fireplace | $400–$2,000 | Adds warmth and a holiday-ready feel | Creates a premium focal point that enhances appeal |
Heated floors | $10–$20 per sq. ft. | Everyday comfort and luxury | Differentiates the property and adds long-term value |
Lighting upgrades | $100–$300 per room | Softer, more inviting atmosphere | Improves listing photos and in-person impressions |
Tenant benefits: Greater comfort, warmth, and a home-like atmosphere during the holidays.
Landlord benefits: Stronger emotional appeal that helps close leases faster and attract higher-quality tenants.
Pros and Cons
Pros:
- Creates a strong visual and emotional impact
- Makes listings feel move-in ready for the holidays
- Differentiates the property in a crowded market
Cons:
- Some features, such as heated floors, require higher upfront costs.
- Seasonal appeal may not carry the same weight year-round.
- Staging must be tasteful to maintain a clean, uncluttered appearance
Implementation tips
- Choose affordable upgrades first, such as warm-toned LED bulbs or an electric fireplace insert.
- Use neutral seasonal décor that appeals to a wide range of tenants.
- Focus on insulation and draft-proofing to combine comfort with practicality.
Modernize Kitchens and Bathrooms
Kitchens and bathrooms are among the first spaces tenants notice during a property tour. These areas reflect cleanliness, functionality, and quality, all of which strongly influence rental decisions and justify higher pricing. Even minor upgrades can make the property feel modern and well cared for.
Improvements to the Kitchen
- Stainless steel appliances: Durable, stylish, and easy to maintain, stainless steel adds a polished look that appeals to modern renters.
- Countertops: Quartz and high-quality laminate surfaces are both attractive and practical. They resist stains, are easy to clean, and can be installed at a fraction of the cost of natural stone.
- Cabinet refinishing: Repainting or refacing cabinets can transform the kitchen without the expense of full replacements.
- Backsplash installation: Adding a backsplash not only protects walls from cooking heat and splashes but also gives the kitchen a finished, updated look.
Enhancements in the Bathroom
- Modern vanities: Vanities with built-in storage help tenants keep spaces organized while giving the bathroom a cleaner, more contemporary design.
- New fixtures: Updated faucets and showerheads improve water efficiency and instantly refresh the space.
- Lighting upgrades: Bright, balanced lighting enhances every detail and adds a spa-like feel.
- Grout and caulk refresh: Replacing old grout and caulk makes the bathroom look new and improves both hygiene and appearance.
Costs and Advantages
Upgrade | Average Cost | Tenant Benefits | Landlord Benefits |
Minor kitchen remodel | $3,000–$8,000 | A modern, functional cooking space | High return on investment and stronger market appeal |
Bathroom remodel | $2,000–$6,000 | Clean, comfortable, spa-like environment | Consistent value appreciation and easier leasing |
Benefits for tenants: Modern and practical spaces that make daily living and holiday hosting more enjoyable.
Benefits for landlords: The highest potential return on investment of any interior rental improvement.
Pros and Cons
Pros:
- Typically offers the highest ROI for rental properties
- Strong influence on tenant decisions
- Makes listings more attractive and easier to market
Cons:
- It can be more expensive and time-consuming
- Often requires professional contractors.
- May cause short-term downtime during renovations
Implementation Tips
- Refresh cabinets with new paint or updated hardware before replacing them entirely.
- Focus on lighting and fixtures to modernize bathrooms quickly.
- Highlight upgraded kitchens as “holiday-ready” in your listing descriptions to appeal to seasonal renters.
Refresh Floors and Walls for an Instant Facelift
New floors and paint quickly transform the look and feel of a property, offering inexpensive upgrades with fast turnaround times ideal for holiday preparation.
Flooring upgrades
- Luxury vinyl plank is stylish, durable, and water-resistant, making it one of the most practical choices for rentals.
- Engineered hardwood provides a more upscale appearance but comes at a higher cost for landlords.
- Tile works best in kitchens, bathrooms, or entryways where durability and easy cleaning are priorities.
- The cost of flooring upgrades generally ranges between $2 and $7 per square foot installed.
Painting upgrades
Neutral tones such as grey, beige, or white appeal to a wide variety of tenants and never go out of style.
Fresh paint communicates cleanliness, brightness, and move-in readiness, making a strong impression during tours. The cost of professional painting usually ranges from $1.50 to $3 per square foot.
Lighting upgrades
Pairing new paint and flooring with updated fixtures maximizes the effect of these upgrades and modernizes the space instantly. The cost of lighting upgrades typically falls between $100 and $400 per fixture, depending on design and installation.
Pros and cons
Pros | Cons |
Affordable and quick to complete | Floors require more upfront cost |
High visual impact | Poor paint color choices reduce appeal |
Helps photos and listings stand out | Requires coordination with tenants if occupied |
Implementation tips
Schedule painting before installing new flooring to work efficiently and avoid accidental damage to freshly finished surfaces. When selecting materials, consider the expected life cycle of the flooring.
Durable, easy-to-maintain options help reduce turnover expenses and long-term repair costs for landlords. Choose light wood tones and complementary furnishings to highlight newly painted or refinished areas and to create a warm, welcoming atmosphere that appeals to prospective tenants.
Outdoor Improvements to Boost Curb Appeal
Touring activity is mainly conducted in the evenings of the winter season, and a safe, well-lit exterior creates a good impression among the renters before entering the facility.
Some essential changes
Exterior lights and pathlights, porch sconces, and motion sensors put your house in a better and safer view off the street.
During the winter months, landscaping is about the clipped shrubs, clear walkways and plants that remain green throughout the year or those in pots.
The front door has new paint and updated hardware, which gives it a better appearance immediately, and in a picture and a tour.
Costs and Benefits
The exterior lights are between 50 and 300 per, depending on the type and the installation.
Depending on the extent of work that has to be done, the size of the property, and the work involved, landscaping would cost between 200-1,000 dollars.
One such easy, but effective thing you can do to improve your property is to clean your front door. It costs between $100 and $400.
Renter perks: A secure, friendly, and maintained home.
Landlords benefit: Get better first impressions in person and better photos that help listings perform better online.
Pros and cons
Pros | Cons |
Immediate visual improvement | Seasonal plantings may fade quickly |
Improves safety and security | Ongoing upkeep required |
Affordable relative to impact | Limited return in poor locations |
Implementation tips
- Add a new welcome mat and keep entry steps clean to create a positive first impression for prospective tenants.
- Use energy-efficient exterior lighting with sensors to improve safety, reduce costs, and highlight the property’s exterior features.
- Keep walkways clear of snow, ice, or leaves to ensure safe showings and demonstrate responsible property maintenance.
Cost vs Tenant Appeal: Which Upgrades Pay Off Most?
Upgrade Type | Avg. Cost Range | Tenant Appeal Level | ROI Potential |
Smart Thermostat | $150 to $300 | High | High |
Smart Lock | $120 to $250 | High | High |
Kitchen Remodel (Minor) | $3,000 to $8,000 | Very High | Very High |
Bathroom Refresh | $2,000 to $6,000 | Very High | High |
Flooring (LVP) | $2 to $7 per sq. ft. | High | High |
Fresh Paint | $1.50 to $3 per sq. ft. | Medium to High | High |
Fireplace (Electric) | $400 to $2,000 | Very High | Medium |
Curb Appeal Enhancements | $200 to $1,000 | Medium to High | Medium to High |
Holiday Rental Marketing Checklist
- Finish all renovations by early November to allow enough time for cleaning, staging, and marketing the property before the holidays. Hiring a professional real estate photographer can make a significant difference in how your listing performs.
- High-quality images that highlight both the interior and exterior details will make the property stand out. Include at least one evening outdoor photo to showcase your lighting features and create a warm, inviting atmosphere.
- When promoting the property, focus on comfort, energy efficiency, and holiday readiness. These qualities appeal to renters looking for a welcoming home during the colder months. Consider offering flexible lease terms, such as short-term or month-to-month options, to attract people relocating for work or those seeking immediate housing.
- Stage the property with subtle seasonal touches like using carpets, cozy blankets, or a simple wreath to create a sense of comfort without overwhelming potential renters.
- Highlight safety features like smart locks, exterior lighting, and secure access systems to give tenants peace of mind. Finally, share updates about recent improvements on social media platforms and local rental boards. Consistent online visibility helps reach a wider audience and keeps your property top of mind during the busy holiday season.
Conclusion
Although the rental market often slows during the Christmas season, it still presents valuable opportunities for proactive landlords. With the right improvements, your property can stand out as modern, comfortable, and move-in ready for renters looking to settle before the new year.
Upgrades such as smart home technology, energy-efficient fixtures, Bistro light installation services, refreshed finishes, and well-designed kitchens and bathrooms not only enhance the property’s visual appeal but also increase its long-term value. These features create a warm, welcoming environment that helps tenants picture themselves at home during the holidays.
Whether you focus on smaller projects like painting and lighting or invest in full-scale renovations, early preparation and strong marketing are key. Showcase your updates, highlight comfort and style, and position your property as a desirable space for renters all year long. Thoughtful improvements today can reduce vacancies, boost rental income, and build long-term success for the seasons ahead.
Let our expert solutions at Elevated Seasons help you price up your property value with lighting solutions this holiday season!.
FAQ
Which upgrades deliver the highest ROI?
Upgrades to the kitchen and bathroom generally provide the best return, followed closely by new floors and energy-efficient features. These things add value and attract long-term renters.
What if I only have $1,000 to spend?
If you don’t have a lot of money, concentrate on getting new paint, LED lights, and a smart thermostat. These are inexpensive, rapid renovations that make your home seem better right away.
Do smart home features really attract tenants?
Yes. Younger renters and professionals who value convenience, security, and efficiency are increasingly expecting innovative features. This makes your home more competitive in today’s rental market.
When should I make plans for renovations before the holidays?
Try to complete the improvements by early November so that there is ample time for professional cleaning, staging, and new pictures to have your house ready for Christmas tours.
Do curb appeal improvements matter in winter?
Yes, for sure. When most home visits take place after nightfall during the shorter winter days, good first impressions are made by outside lighting, neat landscaping, and a freshly painted doorway.
Should I stage for the holidays?
Yes, but don’t go overboard. Instead of dramatic Christmas decorations that don’t appeal to everyone, use soft textures, neutral colours, and subtle seasonal touches.
Can I deduct upgrade costs?
Some upgrades may be eligible for tax deductions or depreciation; however, this depends on your property and state. Before you file, talk to a licensed tax expert who is licensed.
How do I market upgrades online?
Use professional images of high quality and point out characteristics like “energy-efficient appliances” or “modern kitchen with stainless steel” right in the ad description.
Is flooring replacement worth it for rentals?
Yes. Luxury vinyl plank flooring is long-lasting, doesn’t get damaged easily, and gives the place a clean, contemporary appearance that renters love right away.
What is the most budget-friendly way to upgrade curb appeal?
Repainting the front door, putting up lights outside, and putting down a new welcome mat are all cheap ways to make a big difference in how your home looks during the holiday leasing season.
